Don’t fucking lie to yourself. A good fucking composition is the result of a hierarchy consisting of clearly contrasting elements set with distinct alignments containing irregular intervals of negative space. Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure. Respect your fucking craft. Practice won’t get you anywhere if you mindlessly fucking practice the same thing. Change only occurs when you work deliberately with purpose toward a goal. Paul Rand once said, “The public is more familiar with bad fucking design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” Don’t worry about what other people fucking think. Must-do is a good fucking master. Think about all the fucking possibilities. Use your fucking hands. Don’t get hung up on things that don’t fucking work. Someday is not a fucking day of the week. Never, never assume that what you have achieved is fucking good enough. To go partway is easy, but mastering anything requires hard fucking work. Intuition is fucking important. Sometimes it is appropriate to place various typographic elements on the outside of the fucking left margin of text to maintain a strong vertical axis. This practice is referred to as exdenting and is most often used with bullets and quotations. Creativity is a fucking work-ethic. While having drinks with Tibor Kalman one night, he told me, “When you make something no one hates, no one fucking loves it.” You need to sit down and sketch more fucking ideas because stalking your ex on facebook isn’t going to get you anywhere. You won’t get good at anything by doing it a lot fucking aimlessly. Learn from fucking criticism. When you sit down to work, external critics aren’t the enemy. It’s you who you must to fight against to do great fucking work. You must overcome yourself. The graphic designer’s first fucking consideration is always the size and shape of the format, whether for the printed page or for digital display. Form follows fucking function. This design is fucking brilliant. Why are you fucking reading all of this? Get back to work. When you design, you have to draw on your own fucking life experiences. If it’s not something you would want to read/look at/use then why fucking bother? Design is all about fucking relationships—the relationship of form and content, the relationship of elements, the relationship of designer and user. Your rapidograph pens are fucking dried up, the x-acto blades in your bag are rusty, and your mind is dull. Stop clicking your mouse, get messy, go back to the basics and make something fucking original. What’s important is the fucking drive to see a project through no matter what. Remember it’s called the creative process, it’s not the creative fucking moment. To surpass others is fucking tough, if you only do as you are told you don’t have it in you to succeed. Dedicate yourself to lifelong fucking learning. The details are not the details. They make the fucking design. Make your work consistent but not fucking predictable. Never let your guard down by thinking you’re fucking good enough. Design as if your fucking life depended on it. Fuck. Widows and orphans are terrible fucking tragedies, both in real life and definitely in typography. If you fucking give up, you will achieve nothing. You are not your fucking work. Can we all just agree as the greater design community to stop fucking talking about Comic Sans altogether? It’s getting fucking old. Nothing of value comes to you without fucking working at it. If you’re not being fucking honest with yourself how could you ever hope to communicate something meaningful to someone else? Don’t fucking lie to yourself. A good fucking composition is the result of a hierarchy consisting of clearly contrasting elements set with distinct alignments containing irregular intervals of negative space. Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure. Respect your fucking craft. Practice won’t get you anywhere if you mindlessly fucking practice the same thing. Change only occurs when you work deliberately with purpose toward a goal. Paul Rand once said, “The public is more familiar with bad fucking design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” Don’t worry about what other people fucking think. Must-do is a good fucking master. Think about all the fucking possibilities. Use your fucking hands. Don’t get hung up on things that don’t fucking work. Someday is not a fucking day of the week. Never, never assume that what you have achieved is fucking good enough. To go partway is easy, but mastering anything requires hard fucking work. Intuition is fucking important. Sometimes it is appropriate to place various typographic elements on the outside of the fucking left margin of text to maintain a strong vertical axis. This practice is referred to as exdenting and is most often used with bullets and quotations. Creativity is a fucking work-ethic. While having drinks with Tibor Kalman one night, he told me, “When you make something no one hates, no one fucking loves it.” You need to sit down and sketch more fucking ideas because stalking your ex on facebook isn’t going to get you anywhere. You won’t get good at anything by doing it a lot fucking aimlessly. Learn from fucking criticism. When you sit down to work, external critics aren’t the enemy. It’s you who you must to fight against to do great fucking work. You must overcome yourself. The graphic designer’s first fucking consideration is always the size and shape of the format, whether for the printed page or for digital display. Form follows fucking function. This design is fucking brilliant. Why are you fucking reading all of this? Get back to work. When you design, you have to draw on your own fucking life experiences. If it’s not something you would want to read/look at/use then why fucking bother? Design is all about fucking relationships—the relationship of form and content, the relationship of elements, the relationship of designer and user. Your rapidograph pens are fucking dried up, the x-acto blades in your bag are rusty, and your mind is dull. Stop clicking your mouse, get messy, go back to the basics and make something fucking original. What’s important is the fucking drive to see a project through no matter what. Remember it’s called the creative process, it’s not the creative fucking moment. To surpass others is fucking tough, if you only do as you are told you don’t have it in you to succeed. Dedicate yourself to lifelong fucking learning. The details are not the details. They make the fucking design. Make your work consistent but not fucking predictable. Never let your guard down by thinking you’re fucking good enough. Design as if your fucking life depended on it. Fuck. Widows and orphans are terrible fucking tragedies, both in real life and definitely in typography. If you fucking give up, you will achieve nothing. You are not your fucking work. Can we all just agree as the greater design community to stop fucking talking about Comic Sans altogether? It’s getting fucking old. Nothing of value comes to you without fucking working at it. If you’re not being fucking honest with yourself how could you ever hope to communicate something meaningful to someone else? Don’t fucking lie to yourself. A good fucking composition is the result of a hierarchy consisting of clearly contrasting elements set with distinct alignments containing irregular intervals of negative space. Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure. Respect your fucking craft. Practice won’t get you anywhere if you mindlessly fucking practice the same thing. Change only occurs when you work deliberately with purpose toward a goal. Paul Rand once said, “The public is more familiar with bad fucking design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” Don’t worry about what other people fucking think. Must-do is a good fucking master. Think about all the fucking possibilities. Use your fucking hands. Don’t get hung up on things that don’t fucking work. Someday is not a fucking day of the week. Never, never assume that what you have achieved is fucking good enough. To go partway is easy, but mastering anything requires hard fucking work. Intuition is fucking important. Sometimes it is appropriate to place various typographic elements on the outside of the fucking left margin of text to maintain a strong vertical axis. This practice is referred to as exdenting and is most often used with bullets and quotations. Creativity is a fucking work-ethic. While having drinks with Tibor Kalman one night, he told me, “When you make something no one hates, no one fucking loves it.” You need to sit down and sketch more fucking ideas because stalking your ex on facebook isn’t going to get you anywhere. You won’t get good at anything by doing it a lot fucking aimlessly. Learn from fucking criticism. When you sit down to work, external critics aren’t the enemy. It’s you who you must to fight against to do great fucking work. You must overcome yourself. The graphic designer’s first fucking consideration is always the size and shape of the format, whether for the printed page or for digital display. Form follows fucking function. This design is fucking brilliant. Why are you fucking reading all of this? Get back to work. When you design, you have to draw on your own fucking life experiences. If it’s not something you would want to read/look at/use then why fucking bother? Design is all about fucking relationships—the relationship of form and content, the relationship of elements, the relationship of designer and user. Your rapidograph pens are fucking dried up, the x-acto blades in your bag are rusty, and your mind is dull. Stop clicking your mouse, get messy, go back to the basics and make something fucking original. What’s important is the fucking drive to see a project through no matter what. Remember it’s called the creative process, it’s not the creative fucking moment. To surpass others is fucking tough, if you only do as you are told you don’t have it in you to succeed. Dedicate yourself to lifelong fucking learning. The details are not the details. They make the fucking design. Make your work consistent but not fucking predictable. Never let your guard down by thinking you’re fucking good enough. Design as if your fucking life depended on it. Fuck. Widows and orphans are terrible fucking tragedies, both in real life and definitely in typography. If you fucking give up, you will achieve nothing. You are not your fucking work. Can we all just agree as the greater design community to stop fucking talking about Comic Sans altogether? It’s getting fucking old. Nothing of value comes to you without fucking working at it. If you’re not being fucking honest with yourself how could you ever hope to communicate something meaningful to someone else? Don’t fucking lie to yourself. A good fucking composition is the result of a hierarchy consisting of clearly contrasting elements set with distinct alignments containing irregular intervals of negative space. Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure. Respect your fucking craft. Practice won’t get you anywhere if you mindlessly fucking practice

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